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title: A Call for Industry Specialization Importance of Qualitative Research
description: This Value Examiner journal article focuses on the advantages of specialization in business valuation and being an industry specialist to understand needs.
---

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# A Call for Industry Specialization: An Academic Perspective on the Importance of Qualitative Research

**Journal Name:** Value Examiner  
   
**Issue: ** May/June 2021  
   
**Publish Date:** June 2, 2021  
   
**Authors:** Kipp A. Krukowski, Colorado State University ([http://orcid.org/0000-0002-0993-3566](http://orcid.org/0000-0002-0993-3566)); Lawrence Justin White, Jr., Riverside City Collegespan>  
   
**Abstract:** The Value Examiner (May/June 2021): The purpose of this article is to highlight the advantages of specialization in business valuation. Industry specialists have the ability to craft the most insightful questions about a subject company and to understand the corresponding impact on value. We do not attempt to identify which industries or situations warrant the use of a specialist, or who should make that determination. Rather, we challenge the valuation industry to collectively develop a standard for when a specialist is needed. span>

**Keywords:** business valuation, business success, qualitative research, business planningspan>

**View PDF of Article Here:** [A Call for Industry Specialization- An Academic Perspective on the Importance of Qualitative Research](https://krukowski.com/hubfs/Importance%20of%20Qualitative%20Research%20The%20Value%20Examiner.pdf?hsLang=en)

**References:**

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Balch, D. R., Sellers, K. F., & Borah, S. (2011). 20 Questions: Getting to an Informed Assessment of Industry Risk. Value Examiner.

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Bryman, A. (2007). Barriers to integrating quantitative and qualitative research. Journal of mixed methods research, 1(1), 8-22. [https://doi.org/10.1177/2345678906290531](https://doi.org/10.1177/2345678906290531)

Coxon, A. P. (2005, May). Integrating qualitative and quantitative data: What does the user need?. In Forum Qualitative Sozialforschung/Forum: Qualitative Social Research (Vol. 6, No. 2). [https://doi.org/10.17169/fqs-6.2.463](https://doi.org/10.17169/fqs-6.2.463)

Flick, U. (2004). Triangulation in qualitative research. A companion to qualitative research, 3, 178-183.

Huff, A. S. (2009). Designing research for publication. Sage.

Jick, T. D. (1979). Mixing qualitative and quantitative methods: Triangulation in action. Administrative science quarterly, 24(4), 602-611. [https://doi.org/10.2307/2392366](https://doi.org/10.2307/2392366)

Trugman, G. R. (2016). Understanding business valuation: A practical guide to valuing small to medium sized businesses. John Wiley & Sons.

This article (or a version of it) originally appeared in The Value Examiner, 2021 May/June issue, published by the National Association of Certified Valuators and Analysts® (NACVA®). All Rights Reserved. To learn more, please visit [www.NACVA.com/ValueExaminer](http://www.NACVA.com/ValueExaminer).

This article is being made available for educational purposes.

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